Store974 Won 2 Best Product Launch Awards at Channel Summit: IT and Gaming
Doha, Qatar – October 12, 2026 – Store974 has won two Best Product Launch Awards at Channel Summit. The Store974 Best Product Launch Award in the IT category recognizes the ASUS RTX 5090 Dahab Edition launch. The Store974 Best Product Launch Award in the Gaming category recognizes the Sony INZONE gaming range launch. Both turned a product release into a live experience for Qatar's gaming and tech community.
The award reflects Store974's approach of putting premium technology directly in customers' hands. It also shows how a retailer can work with global brands to create launches that people watch, join and share.
IT Category Winner: ASUS RTX 5090 Dahab Edition Launch
Store974 won the Best Product Launch Award in the IT category for the Dahab Challenge, its activation for the ASUS RTX 5090 Dahab Edition. ASUS asked Store974 for a unique activation to launch its RTX 5090 Dahab Edition in Qatar. "Dahab" means "gold" in Arabic, so the team built the activation around the viral Gold Challenge. Instead of a gold bar, participants had to pull a life-size replica of the Dahab Edition box through a narrow opening.
The Dahab Challenge ran for seven days, from May 23 to 29, at the Store974 branch in Place Vendôme Mall.
The campaign ended with a public award ceremony where the winner received an RTX 5090 on camera. That moment showed the community that the prizes were real. Shoppers can explore more graphics cards and PC components at Store974.
Gaming Category Winner: Sony INZONE Launch
Store974 won the Best Product Launch Award in the Gaming category for the Sony INZONE launch. Store974 partnered with Sony to launch the new INZONE gaming range through the Sony INZONE 4v4 Valorant Tournament, which turned the launch itself into the product demo. It ran from November 27 to 29 at the Store974 gaming arena at The Gate Mall. Every match was played on INZONE headsets, monitors, keyboards, mice & mousepad, so players could test the gear in real competition. Hundreds of spectators watched the products perform live.
The campaign connected awareness, registration, experience and purchase.
Players singled out the INZONE keyboard, headset and M10S monitor as favorites. Read the full tournament announcement.
"Winning the Best Product Launch Award at Channel Summit is a proud moment for the whole Store974 team. Our goal is to connect customers with the latest technology through experiences they remember, and this recognition motivates us to keep raising the bar." – Mr. Q Khalifa, CEO, Store974
About the Award
The Best Product Launch Award at Channel Summit recognizes companies that excel at launching products, engaging customers and driving market impact.
Store974 won in two categories at Channel Summit META (Middle East, Turkey and Africa):
· IT, for the ASUS RTX 5090 Dahab Edition launch
· Gaming, for the Sony INZONE launch
META is one of the largest and most competitive technology markets in the world. It spans dozens of countries and includes some of the fastest-growing gaming and tech markets anywhere. Store974 competed against leading retailers and distributors from across this region and came out on top in two categories, which puts a Qatari brand among the best in the industry.
The wins reflect Store974’s strong partnerships with ASUS and Sony, its event execution and its commitment to the gaming community. Building on this success, Store974 plans to bring more tournaments, console competitions, community meetups and product showcases to Qatar.
Frequently Asked Questions
What awards did Store974 win at Channel Summit?
Store974 won two Best Product Launch Awards at Channel Summit. It won in the IT category for the ASUS RTX 5090 Dahab Edition launch and in the Gaming category for the Sony INZONE launch.
What was the Dahab Challenge?
It was a seven-day in-store activation at Place Vendôme Mall. Participants pulled a life-size Dahab Edition box through a narrow opening and spun a wheel for a chance to win an ASUS RTX 5090.
What was the Sony INZONE Valorant Tournament?
It was a 4v4 Valorant tournament played on Sony INZONE gear at The Gate Mall from November 27 to 29. It launched the INZONE range in Qatar with a QR 7,000 Sony voucher prize pool.
Where can I buy Sony INZONE and ASUS gaming products in Qatar?
You can shop both ranges online at store974.com and in Store974 stores.
About Store974
Store974 is the Middle East's biggest gaming store and Qatar's premier destination for gaming, technology and lifestyle products. It is known for a curated selection of global brands, knowledgeable staff and immersive retail experiences. Learn more at store974.com.
